Goal: Analyze, audit, and execute SEO strategies to maximize the content on the website. Using analytic tools, reports, and other insights to provide accurate performance and make relevant recommendations. Combine marketing, digital, and content to increase brand awareness and generate targeted audience engagement. Perform ongoing keyword research including discovery and expansion of keyword opportunities.
Manage SEO and social campaigns by working with marketing leader.
Increase webpage and social media asset optimizations with recommendations.
Utilize Excel spreadsheet to compile reports
Gather data from multiple sources including Google Analytics, HubSpot, Google Search Console, etc.
Add structured data to pages, where needed.
Recommend uploading new content to website, where needed.
Track, report, and analyze website analytics campaigns.
Optimize copy and landing pages for search engine marketing. Make recommendations to optimize copy and landing pages.
Perform ongoing keyword discovery, expansion, and optimization.
Responsible for generating reports, studies, and presentation content
Provide current knowledge/training in the field of SEO and social media to internal teams
Be up to date with industry trends and applicable technologies, as well as developments in SEO, social media, and analytics. Includes B2B search behavior.
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Strong proficiency with Google analytics, HubSpot (email, social media, and website). Minimum 3 years of experience.