I am looking for an SEO and Google Analytics specialist.
We have two issues with our analytics account.
- The return of activity revenue is different between the prestashop back office and the Analitic google (more than 35%)
- 50% of the increase in conversions and revenues comes from the Refereal channel, although this channel represents a very small part of our traffic and this is not normal. Especially since refereal includes [login to view URL] and google.fr. Namely that we have run Ads campaigns and the conversion data generated is catastrophic.
I think there is a bad feedback that falsifies all our data and that makes it impossible to analyze and optimize.
Do you think you can resolve this problem quickly?
below the attachement of Refereal sources