Since, last 2-3 months my website's clicks are dropping constantly on few important keywords related to my service. I can see the average position is improving but I am not getting clicks though.
On search result page, my business is coming first on Google map's location recommendations but as a website result. (For more understanding see attached images.)
I want help with identifying the issues on:
1. Why the website's ranking is dropping on few important ? What is the reason behind it?
2. How to improve it and get more relevant traffic on it?
3. I want a full diagnose of this issue.