I am looking for someone who can provide SEO help in regards to actual coding of the page. I need someone who is an expert, who can show previous work. To be more specific, I have a competitor who does very well in SEO. I believe this is due to them having <h2> tags in their code. However, these headers do not appear anywhere on the actual site. I need someone to be able to tell me if (1) this is dangerous in terms of Google potentially punishing those who do this in the future and (2) If there is a way to implement <h2> tags on a page without the text actually showing up on the page. As a side note, my site is run on WordPress. Please contact me if you want to see my competitors site so you can understand better what I mean.