Request for Proposal: Google AdWords Manager for evening dress fashion shop in germany.
Our business currently has an existing Pay-Per-Click advertising presence on Google AdWords but its not very successfull right now. The costs per conversion are too high. We need to increase conversion rate and also lower the CPC.
There is enough data to study already in the campaign since our campaign is running for some years already.
Project Requirements – We require development and management of an AdWords campaign that will (1) Increase our conversions. (2) Improve our overall AdWords campaign. Our Keywords are all german. Our market is only in germany and austria. But we can help you with the keywords or you can use google translator. All new keywords should be discussed and confirmed by us. You need to do everything necessary so our campaign will improve.
For example, after project completion, we should be able to see an increase in daily sales and have an optimized, better performing AdWords campaign that will lower our CPC due to better performing ads and a higher CTR. After project is completed by you we want to wait 10 days and then get a report from you which shows better performance of our campaign.
Elements of Proposal
Please explain how you can help us achieve the objectives stated, with focus on the following:
PPC Keyword Research
Bid Management & Optimization
Keyword Match Types
Ad Text Optimization
Landing Page Optimization
AdWords Analysis: Benchmarking & Troubleshooting