Develop a digital marketing project and run it to positionate and introduce a company in California market.
We are looking for a Business Development Executive located in USA or Canada for our Digital Marketing company.
*learn about forklift and material handling market in CALIFORNIA
*To work with a written strategic to use digital marketing & social media platforms considering:
*Stablish indicators that would bring objective and quantity results that shows the company is growing a business.
*create reports weekly define positioning , conventions
· -https codes within your custom scripts and other plugins
· Define a proper geographic area with target market and need of rental, new and used equipment.
· *define target market, knows that Forkeq exist.
· Stablish marketing channels
· *define negative words
· *avoid adds to competitors.
· *Campaign to Find proper Distribution to achieve for some products..
· *reach customers, retail and manufacture, services logistic.
· *no brick and mortar sales. Products to promote is new, remanufactured, leasing and rental
· *driving customer new acquisition, no retention because there are new brands.
· *find product distributors No companies that deals , individual technitians or small companies with no big portential or distributions.
· Driving trafic to the web page , or better to the questionnaire's', calls or chat to left inquiries to attend.
future objetives: program to incentivise refereals or word of mouth.
Identify target audience:
· Age, sex, gender, income, geography
Software to identify who are demographic and psicografic. ( software to identify: nielson, prime lingo (specially specific market)
· Attitudes, lifestyles, values, needs, wants, stressors, fears, & buying behavior, Believes, Perseption
Define dates and times will the ads run
1. Search Engine Optimization (SEO) We will boost your website rank with your targeted keywords in a famous search engine like Google, Yahoo, and Bing. We will do both on the page and off page SEO for your site.
· Business Analysis Consumer Analysis Competitor Analysis Selected Keywords Targeting Pages Keyword Targeted
· rank for a phrase that your targeted audience is searching for
How to set keywords, referring to the brand want to promot or products want to sale and our company?
2. Social Media Marketing (SMO) We will boost your visibility in all social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Google+ etc.
3. Pay Per Click (PPC) We will do PPC management with Google Adwords, Facebook and Bing Ads. We will do all keywords research, set up all type of ads, Improve ROI.
Sponsored text ads
Set keywords, adds titles and descriptions, pictures,
Define the audience
Demographic and geographic market
4. Website maintenance
Develop and products on the web.
Maintenance, creating content.
· Search Engine Marketing (SEM)
· Behavioral Target Microsites
· Business Wire Press Releases
· Inbound/Content Marketing
· Email Marketing
· Search Engine Optimization (SEO)
· Social Media
· Display ads