OVERALL GOALS AND REQUIREMENTS
All work must conform to ethical White Hat SEO techniques (maybe Grey Hat if safe) but no Black Hat SEO that could get the site banned or blacklisted!
Results desired are 1st page search results and higher market share against major competitors. I need to be FOUND for all competitive quotes in my target market (note: I am opting out of the leading Yellow Page provider due to expense and uncertain results). I would like tips on improving my ZEN-CART-based Ecommerce section.
Focus should be Google and Yahoo.
Desire is ONE-TIME or SHORT-TERM with low budget (not long term contract) that leads to actionable step by step plan – some of which should be implemented while other portions may be spec’d out for others to implement.
Further details about web site, competitors, target markets, etc will be provided upon contract award.
1. ANALYZE CURRENT SITE & SUGGEST CHANGES
• Review meta tags, HTML, filenames, copy, copyrights, URLs, sitemap, title and image attributes, etc. for SEO
• Where possible, implement actual changes on web site, particularly the easier ones.
• Provide spec and proposal where larger amount of work may be required that can be competitively bid.
• Suggest changes to copy, images, testimonials, and suggest possible use of news, newsletters, etc.
2. ANALYZE CURRENT GOOGLE ADWORDS CAMPAIGNS
• Review current campaigns and expenditures with goal to increase PPC results but decrease costs
• Evaluate current use of GOOGLE ADWORDS via reports, tools, etc.
• Show me how to use standard reports and tools
• Recommend whether/how to use Yahoo PPC, yet keep to a reasonable budget with decent payback
• Recommend whether to use link tracking websites and its value for PPC and keyword tracking
3. BACKLINKS & BLOGS
Explain and develop a BackLinks and/or Blog strategy if that is necessary – these must be relevant where possible. Any other secondary techniques will be considered.
4. OPTIMIZATION ON-GOING
• Explain and make recommendations regarding self SEO or outsourcing
• Recommend any relevant Free or Low Cost TOOLS for on-going optimization of web site SEO, and PPC (IBusinessPromoter, SEO Elite, SearchBliss, etc.)
5. COMPETITOR ANALYSIS
• Provide simple competitive analysis as it relates to above
12 freelanceria on tarjonnut keskimäärin 1119 $ tähän työhön
i read out your project in depth and exactly find out what is your requirements and needs so for getting more detail about our team so please check your personal inbox....
Hi there, we are an Irish owned company who specialise in Internet Marketing and SEO for the past 12 years we would be happy to assist you. Please read your PM. Thank you.
Sounds like you are seeking a combination of initial SEO/SEM setup and guidance on acquiring further knowledge on SEO/SEM, and I will provide both. I will send you a PM with my proposal response to your SOW.