Italian cookery website has had some SEO work done to improve rankings, but looks to have done too much of the wrong thing. Its not banned or blocked, but dropping in rankings for some high traffic keywords.
You need to do an itemized quote with references and ranking reports for your clients, and work as a complete subcontract job.
The quote needs to not just say what you are bidding but what you are proposing to do and where you propose to put the emphasis eg
link building
social media link building
on page optimisation
search engine submission
## Deliverables
We need to see with your bid:
* Costing - broken down based on how much is top be spent on link building, how much on onsite optimisation, how much on reporting etc.
* Timeline for estimate of when we can see results and how quickly you can start after winning the bid
* Case studies, client references, or recent ranking reports for clients. Ranking reports are preferred, particularly for Google rankings.
* Above to be in unbranded formats so we can integrate into our proposal, this is a true sub contract job.
* True availability. With some holidays coming up and many vworkers unable to work due to Christmas, other religious festivals, bad weather, or power cuts, please do not bid if you expet to be unable to work regularly on this project over the next 4 - 6 weeks, I estimate we will get a yes within 1 week of submitting this proposal to the client.