Hi,
Thank you for the opportunity.
A quick brief about myself:
A Marketing/Demand generator for 3+ years, having worked with small to large IT Products and Services and Marketing firms. I have gained most of my experience while I was employed for an IT Enabled Services company where I was representing and generating leads for companies like Mphasis, Hexaware and Biztech Solutions to name a few.
To my credit then I had been the Demand Generator for over 10 months in my complete tenure of 15 months with that organization.
I have great knowledge in IT services like ERP, BI, Infrastructure, ITSM, Automation to name a few.
Educational Qualification: Bachelor of Business Management & Commerce.
I usually follow the below mentioned pattern in getting qualified leads:
1. Database research - This will be a detailed search of small to medium size companies in a particular geography. Further then, to find the decision makers in those companies with all their details like Name/Email/Designation/Phone/Linkedin
2. Email - Send introductory emails to the researched database and tracking the same. This way we have created an interest level of the prospect to know more about our services.
3. Calling - We will first call the prospects that have read our emails as they already have an idea about us. Those who have not had a chance to read the email, we would cold-call them and follow-up on the email sent so that it does not look like a cold-call.