Help needed to define and execute a marketing strategy for a customer in fashion wholesale business. The actual project will happen when the customer agrees to go forward.
The customer wants to buy our technical solution (B2B catalogue / order management software) but needs to see a clear action path for the time when the solution is launched, and measurable results, so they can be sure in 12 months they know the solution was needed.
Industry: fashion wholesale or similar
Deliverables: A convincing, clear marketing strategy for a specific customer
Skills: experience marketing strategy and execution, ppc, budgeting, solution selling
Target regions: EU and neighboring countries
Languages: We can discuss this but it's best if you are aware of ways to tackle multilingual
The way I see it going: we discuss the situation on a call, if we agree to proceed you work on the plan with my and customer's help. A part of the plan will include the cost of your services.
Please note this is a collaborative project and an opportunity for mutually beneficial business relationships (both sides get to work with the customer) that may of course develop further. Reply if you agree to work in this spirit.
Please start your cover letter with "don't panic" to show you've actually read the description.