I have 14 years experience in sales.
As a business owner, you are understandably excited to share all of the qualities of your products. You want to show that your product has the best features and most unique specs.
The buyer, however, is not necessarily interested in the mundane features of the product. Instead, they want to know how it can benefit them.
A product feature is a factual statement about the product that provides technical information. A product benefit, on the other hand, tells how the product can improve the buyer’s life.
If we take a closer look at the product description of the very unique item from above, we can see the key features of the product as well as the benefits.