Rolls Royce assessment **Using the module material, the Individual Project requires the preparation of a written Strategic Corporate Communications Plan of around 3,000 words (+/- 10%) for Rolls Royce organisation that responds to the strategic communications challenges identified in earlier group Corporate Strategy Analysis presentations, discussions and reflecting the current situation (as at the submission deadline minus two weeks) faced by each organisation . As such, you will need to supplement this earlier work with your own individual research, analysis and a review of that organisation and its current corporate communications which should also take into account stakeholder and media perception as far as you can determine this.
This additional research will both allow you to determine the accuracy and validity of the original group work and further develop/update the analysis that was apparent at the time of the first Assessment. The exercise will also help you familiarise yourself with that organisation and its place within a potentially changing external environment eg for all these organisations (Global pandemic, Brexit/EU relations?!, Climate change, Gender (and wider identity) politics, Activist shareholders etc etc?!)
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