Requirements for the essay:
Page Requirement: The essay is 2 without work cited
MLA format: 12 pt. Times New Roman font; double-spaced; 1inch margins—top, bottom, left and right margins
Title: Compose an interesting title. An Analysis of a Nike Ad is NOT an interesting title. Do not underline or put quotation marks around the title but do capitalize the first letter of all-important words in the title. DO NOT use a sentence for the title.
Introduction: Include a brief description of the ad in the introduction. This can be done by naming the ad or the product being sold in the ad. Capitalize the product’s name. Remember, the body of the essay is the analysis, so detailed information about the ad IS NOT included in the introduction. The brief information about the ad leads up to the writer’s thesis. Make sure this is an identifiable thesis that includes the basis of the analysis: one or more of the methods of analysis above.
Paragraphs: Prepare coherent paragraphs that are effectively organized. Analyze, analyze, analyze! Go beyond describing the ad; ANALYZE the impact of one or more methods of analysis.
Use transitions to move from one idea to another, sentences or paragraphs; find appropriate transitions.
The only outside source for this essay is the advertisement being analyzed
Prepare the correct works cited entry for the advertisement used in the essay—find the model in The MLA Directory for Works Cited Models; once you locate the correct model, use it to prepare your work cited entry for your essay
Avoid first and second person pronouns (“I” or “you”) in any form
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