Marketing Research & Communications 2 examination has been changed to an open-book examination to be submitted through Moodle due to Covid-19 and social distancing guidelines. You are required to answer two questions from five. Each answer should be about 1000 words. Question 1 is compulsory. All questions carry equal marks (50 marks per question). In preparing your answers, it will be useful to take the following into consideration: Structure, discussion/evaluation/explanation, theoretical knowledge and understanding, use of appropriate examples and references. Please upload your answer via Turnitin in Moodle by 23:59pm Hong Kong time on 22 January 2021. The questions will be available online from 16th January 2021. In answering each question, you may use any resources available to you, but attempt the exam individually (no collusion with fellow students). Please note the originality report and adhere to the guidelines on plagiarism. Your submitted work should adhere to the APA 6th Referencing Guideline. Note that you have ONLY ONE opportunity to submit your answer, so you will not have the opportunity to check the similarity report before final submission. Make sure your answer is ready before submission.
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