Customer relationship management


Write a paper, i.e. a logical and well structured article concerning the topic, “Future of CRM in the xxx industry”

Choose an empirical context, i.e. industry, company etc.

Can be conducted either individually or in a group of two students, if done by two both will receive the same points

while the topic is “huge” please delimit your paper to some specific area or angle you want to explore

state this angle in your aim of the paper

use literature, i.e. books and articles, to create a relevant theoretcal discussion for the aim of the paper


The paper shall include at least the following:

Title page, incl. title of paper and author/s name




Theoretical discussion with references to the literature

Consequences to the chosen industry, i.e. challenges and opportunities

Conclusions and managerial recommendations

References and possible appendixes

6-8 pages excluding title page, abstract, references and possible appendixes – “quality not quantity”

Taidot: Liiketoiminta-analyysi, Liike-elämän tekstien kirjoittaminen, Raportin kirjoittaminen, Tutkimus, Tutkimusten kirjoitus

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Tietoa työnantajasta:
( 0 arvostelua ) Helsinki, Finland

Projektin tunnus: #17779403

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