Based on information provided, need some Powerpoint slides put together that are professional and attention grabbing, to present to C-level executives to show the importance of customer data. The slides are about augmenting an organization's existing customer data and why it's important. Need to show members and guests being examined and combined to form a customer based on match rules. Then need to show existing data: entered in membership enrollment, entered when purchasing, third party demographics. Then need to show a roadmap for what needs to be done this year: add the following: B2B/Sales Data, Web, Social, App, call center, 3rd party partnership. Need to show how this data can help understand our customers better and thus sell them more thus make more money; build a relationship, brand loyalty. Need to have a template to enter costs and benefits that I will fill in. Need to show to accomplish this, have to work with other parts of the business like IT, stress it can't be done alone, will require multiple projects.