Survey such as you might see in those bad lifestyle magazines. This is for entertainment/humor and will present a couple of questions per page, advancing to the last page that tells the user what category they fall into.
The point of the site beyond entertainment value is to create ad revenue. Ads can't be too intrusive, so looking for design ideas that make a good compromise. Possibly Google Adwords. I will need help setting this up to extract revenue as well.
I would also like to discuss Facebook integration and SEO.
I work in technology but not this area so not an expert, but teachable.