The app is a social platform, usable on desktop or tablet or phone. Like Facebook, a place for social connection over a broad but specific set of life experiences. Must be able to grow, like a flower with petals, rather than linear. Sections would have hosts--like a host of a party--administrator, and invitees, attendees, so people must be able to upload content in many places on the site and share resources, as well as shop for items to add or send to various pages. The advertising dimension must be able to read participants' needs and respond to them, without being annoying or violating people's peaceful use of the social aspect of the site. The look of the site will be elegant, friendly, inviting, and offer a variety of personalization options.