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The following is what we need done to the website.
Create a professional, search engine friendly website as a marketing tool to reach new customers and serve as an information source for current customers.
Integrated open-source content management system to allow easy “minor” website content changes by Principal “on-the-fly”. Drupal or ???
Website will be database-driven.
Custom web page layout design and development to include all products separately
Website will be built in such a way that it is compatible with all major browsers (current supported versions) and is mobile device-friendly.
Website will be fully tested before launch.
Search Engine Optimization – website content, structure, and coding will be optimized for search engines (search engine-friendly).
Social icon links placed on Principal’s website for promotion and sharing.
Contact Us form.
Home page will be redesigned and developed with clear, concise calls to action and product information.
Google Analytics for traffic analysis.
Add videos and animation to the pages to better educate the product
Ecommerce website to include sales of 6 different products and different packaging
Face book page
We need to differentiate why our technology is different then the other products that claim the same performance and yet fall short of their promise.
Create new labels for consumer products and minor changes to current labels
Create advertising material, newsletter, email blasts