Nero Drinks Company is a family run business. We produce Nero Premium Vodka, a handcrafted, small batch potato vodka made exclusively of British potatoes. Nero Vodka is velvety in texture and smooth enough to sip neat. Equally its neutral taste and slight natural sweetness makes it ideal to mix in a cocktail or long drink.
As a brand we see ourselves as the David to the Goliath of the big premium vodka brands. What we lack in size we more than make up for in determination. Our strap line is the 'Undefeatable Spirit' and our mission is to celebrate the undefeatable nature of our customers and consumers.
Our target market is the 25-40 age bracket of males and females who like to celebrate but prefer quality over quantity. We advocate responsible drinking. Our product is also gluten free, low in calories, uses no added additives or sweetners and has recently been registered with the Vegan Society as a recognised Vegan product.
We are in the process of undertaking a complete brand overhaul to achieve two things. Firstly to modernise and brighten our brand and secondly to make the brand appear more gender neutral. The brand at the moment can be viewed as quite a masculine brand and we are trying to move away from that.
We are looking for a photographer to produce product (bottle) and core cocktail shots for use on our website, Amazon store and across our social channels.
Product and cocktail shots to be stand alone (for use on a recipe page or to be cut out) and also within a set surrounding (e.g. on a bar or drinks trolley).
We want the photos to reflect the premium nature of the brand but also to demonstrate our brand personality.
Being a small, relatively new business coming out of a difficult trading period due to Covid we are looking for a photographer that can demonstrate value for money. We are not looking for a cheap solution but we do not have huge budgets available.
Attached is a copy of our brand playbook and photography mood board. As you will notice our accent brand colour is an orange that we would like to weave into our photography but does not need to be a prominent feature. We do not want consumers to confuse us for a flavoured vodka.