Hello Sarah, we are about to launch an online business targetting customers worldwide. Our products are handmade papercraft animals, toys etc. Please see photo.
We will sell fully assembled product like in the photos and we will sell kits for people to build themselves - so this is a combination of craft kits (like origami kits) and finished product. it is all made out of crinkled / corrugated paper which is curled into shape and glued together in stages to create the finished product. Technically it is not Origami and it is not Quilling - it is a new category for Paper Craft.
We see 3 main customer types - 1) mums and kids; 2) craft people 3) various Asian markets.....but even these may be quite different because Japan for example is very in to origami and cute display creatures...the anime culture for example.
Our supplier is in Vietnam and we will drop ship or post in bulk or one by one to customers upon order and payment.
We have registered the domain name [url removed, login to view] as that describes our product. We have also registered domain names for howtopapercraft and whatispapercraft as our Google keywords research shows these would be good for SEO. So here is where we are thinking you may be able to help.
We want to develop a high level marketing plan for the business so we can focus and prioritise our effort and spending on marketing. We do not have a big budget so we want to be smart and get as much awareness and publicity for free as we can. So we are thinking mainly online marketing with SEO ranking being very important and links to quality related sites; maybe us also running a how to make papercraft site under the other domain name; product and instruction videos on Youtube and our website/s etc.
We would like this Project to be limited initially to 10 hours work ($30) for you to create a list of marketing ideas, why you think they are good , what they may cost and how we could make them happen.
There may be further work depending on the outcome of this first stage.
We are in Australia and can communicate via email or Skype if you would like to talk to us at any stage. Hope you accept the project and enjoy the work.