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Meta Ads Specialist / Lead Generation Expert Posted by: Nirmal Gour Company: RN Digital Click Work Type: Remote / Freelance Engagement: Long-term About the Role RN Digital Click is looking for an experienced Meta Ads Specialist who can manage Facebook and Instagram campaigns focused on lead generation. We need someone who can independently plan, launch, optimize, and report campaigns while focusing on lead quality and CPL. Responsibilities • Create and manage Meta Ads campaigns • Run Lead Generation, WhatsApp, and Conversion campaigns • Conduct audience research and targeting • Test creatives and ad copies • Optimize and scale campaigns • Monitor CPL, CTR, CPC, CPM, and lead quality • Manage retargeting and Lookalike Audiences • Work with Meta Pixel and Events Manager • Provide weekly performance reports • Provide actionable campaign recommendations Requirements • 2+ years of hands-on Meta Ads experience preferred • Proven experience in lead generation • Experience with local and service-based businesses • Strong understanding of Meta Ads Manager • Data-driven approach to campaign optimization • Ability to work independently • Good communication skills Please Share With Your Proposal • 2–3 previous Meta Ads campaign case studies • Ad spend • Number of leads generated • Average CPL • Campaign duration • Industry and location • Your role and responsibilities • Screenshots, if possible Screening Questions 1. How many years of hands-on Meta Ads experience do you have? 2. What is your best lead generation campaign result? 3. How do you reduce a high CPL? 4. Have you managed WhatsApp lead campaigns? 5. What would you check if campaign performance suddenly drops? 6. What is your expected monthly fee? Paid Test Shortlisted candidates may be given a small paid test to create a Meta Ads strategy for a local business. Important We are looking for someone who understands performance marketing, not someone who simply knows how to create ads. All client accounts and data will remain under RN Digital Click or the respective client's ownership. How to Apply Start your proposal with: "READY TO SCALE" Then share your experience, 2–3 relevant campaign results, availability, and expected fee. Generic proposals will not be shortlisted. Regards, Nirmal Gour RN Digital Click
Project ID: 40657324
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32 freelancers are bidding on average ₹11,818 INR for this job

Hello , Your Meta Ads lead-generation campaign needs to attract prospects who are genuinely interested in your offer, not simply maximize the number of leads. I’d focus on audience segmentation, campaign structure, creative testing, lead-form optimization, pixel/CAPI tracking, and lead-quality data to identify what is driving valuable enquiries. From there, I’d optimise around the audiences and creatives that produce the strongest downstream results. Would you like me to identify the first areas I’d audit in your Meta Ads setup? Thanks , Firoz
₹12,000 INR in 30 days
8.8
8.8

READY TO SCALE Hi Nirmal, I’m a Meta Ads and performance marketing specialist with 12+ years of digital marketing experience, focused on lead generation, audience targeting, retargeting and CPL optimization. I can independently manage the complete campaign cycle: ✔️ Audience research, Lookalikes and retargeting ✔️ Creative and ad-copy testing ✔️ Pixel, Events Manager and conversion tracking ✔️ Daily/weekly monitoring and optimization ✔️ CPL, CTR, CPC, CPM and lead-quality analysis ✔️ Scaling profitable campaigns Screening answers: 1. 12+ years in digital marketing with hands-on Meta Ads experience. 2. My strongest results have come from combining high-intent audiences, structured funnels and continuous creative testing. 3. I reduce high CPL by checking audience quality, creative fatigue, placement performance, funnel conversion, lead form friction and budget allocation. 4. Yes, I can manage WhatsApp lead campaigns and tracking. 5. I check CPM, CTR, CPC, frequency, audience overlap, creative fatigue, delivery, tracking and recent account/market changes. 6. My monthly fee can be finalized based on ad spend, campaign volume and required management scope. I’m available for long-term collaboration and can also complete the paid test if shortlisted. Best regards, Vipin Jain Meta Ads & Performance Marketing Expert | 12+ Years
₹8,000 INR in 30 days
8.8
8.8

I’m Raj Kumar, a performance marketing specialist with 15+ years of experience managing Facebook and Instagram lead-generation campaigns. I can independently handle campaign strategy, setup, audience research, Lead, WhatsApp and Conversion campaigns, retargeting, Lookalike Audiences and creative testing. I’ll continuously optimise campaigns based on CPL, CTR, CPC, CPM and most importantly lead quality, while using Meta Pixel and Events Manager for accurate tracking. I’ll also provide concise weekly reports with performance insights, optimisation actions and scaling recommendations. I’m comfortable with long-term remote engagements and can take ownership of campaigns from launch through ongoing growth. Can we discuss your current accounts and goals? Best regards, Raj Kumar
₹8,000 INR in 30 days
8.1
8.1

Hi, I specialize in SEO and organic lead generation, not paid Meta Ads. I can help improve your website’s organic visibility through keyword research, on-page SEO, technical SEO, content optimization, and quality backlinks. My goal is to attract targeted organic traffic and qualified leads through sustainable SEO. If you’re open to an SEO-focused strategy alongside your Meta campaigns, I’d be happy to help. Best regards, Firoz
₹8,000 INR in 31 days
6.5
6.5

Hello, I can help you build and manage performance-focused Meta Ads campaigns designed to increase qualified leads, conversions, and overall business growth. With 8+ years of experience in Meta advertising, I specialize in creating targeted Facebook and Instagram campaigns with strong audience segmentation, compelling ad creatives, and continuous performance optimization. 1. My expertise includes: • Facebook & Instagram Ads Campaign Setup & Management • Audience Research, Targeting & Retargeting • Lead Generation & Conversion Campaigns • Custom & Lookalike Audience Strategies • Pixel, Conversion API & Event Tracking • Ad Copy, Creative & A/B Testing • Budget Management & Campaign Scaling • CTR, CPC, CPL, CPA & ROAS Optimization • Retargeting & Funnel-Based Campaign Strategies • Performance Monitoring & Detailed Reporting I focus on reaching the right audience, reducing wasted ad spend, improving campaign performance, and turning advertising investment into measurable business results. Let’s connect and discuss how I can optimize your Meta Ads campaigns and help achieve your marketing goals. Best regards, Raghav SM,
₹8,000 INR in 30 days
6.0
6.0

"READY TO SCALE" As an experienced Digital Marketer, I possess a deep understanding of lead generation and have spent considerable time honing my Meta Ads skills that make me the perfect fit for your RN Digital Click agency. Over my 2+ years in Meta Ads, I've focused on optimizing campaigns for lead quality and CPC while reducing CPL, a skill I believe will suit your requirements very well. I've especially specialized in working with local and service-based businesses like yours, making my knowledge relevant. In line with your project expectations, I carry proven case studies where my campaigns generated significant leads for clients alongside low CPLs. Beyond creating campaigns, I also understand the importance of monitoring and optimizing them over time to guarantee the best results possible. This is one vital aspect of digital marketing that sets a professional apart from amateurs. More than just running ads, I prioritize an audience-centric approach by conducting thorough research and targeting. My data-driven mindset enables me to strategically calculate every metric you listed - CPL, CTR, CPC, CPM - providing comprehensive analysis and weekly performance reports as required. My aim is not only to deliver good numbers but also offer actionable recommendations for long-term campaign success. Let's join hands in taking your client accounts and data to new heights!
₹11,500 INR in 7 days
4.6
4.6

READY TO SCALE Dear Client, I can manage your Meta Ads campaigns for lead generation, including Facebook and Instagram Lead, WhatsApp, and Conversion campaigns. I can handle audience research, creative testing, retargeting, Lookalike Audiences, Pixel/Events setup, campaign optimization, and weekly reporting with focus on lead quality and CPL. I have 6+ years of experience in digital marketing and have worked on lead generation campaigns for local and service-based businesses. I focus on reducing CPL, improving lead quality, and scaling campaigns based on actual performance data. I can share relevant campaign results, screenshots, and my previous work links in the chat box. Looking forward to your response on chat box. Thanks.
₹8,000 INR in 10 days
3.9
3.9

READY TO SCALE Hi Nirmal, I’m Aditya Thakur, a Digital Marketing Specialist with 8+ years of experience in Meta Ads, lead generation and performance marketing. I can independently manage your Facebook & Instagram campaigns from strategy and setup through optimisation, scaling and reporting. My expertise includes: • Lead, WhatsApp & conversion campaigns • Audience research, Custom/Lookalike & retargeting • Creative and copy A/B testing • Pixel & Events Manager setup • CPL, CTR, CPC, CPM and lead-quality optimisation • Weekly performance reporting To reduce high CPL, I analyse CTR, CPM, frequency, creative fatigue, audience quality, placements, form/landing-page conversion and tracking before making controlled changes. If performance suddenly drops, I check delivery status, learning phase, audience overlap, creative fatigue, tracking issues and recent campaign changes. I’m experienced with WhatsApp lead campaigns and understand that lead quality matters more than simply generating volume. I’m available immediately and open to your paid test. My monthly fee can be discussed based on the number of accounts, campaign complexity and workload. I’d be happy to share relevant case studies/screenshots where client confidentiality permits. Thanks, Aditya Thakur
₹8,000 INR in 30 days
3.4
3.4

Hello Sir, READY TO SCALE — I can manage your Meta lead-generation campaigns end-to-end, from strategy and audience research to creative testing, CPL optimization, retargeting, and weekly reporting. I focus on lead quality and scalable performance rather than simply generating leads, and can work long-term as an independent performance marketer. Questions: 1. Which industries and locations will I primarily be running campaigns for? 2. What is the approximate monthly ad spend and target CPL for the initial campaigns? If looking for experience then lets connect (having UK , UAE Experience)
₹11,500 INR in 7 days
1.6
1.6

Hello, I’m interested in your Meta Ads and lead generation project. I’m a BCA graduate with a strong interest in digital marketing and online lead generation. I’m detail-oriented, quick to learn, and committed to following your campaign requirements carefully. I can help with: * Meta/Facebook & Instagram lead generation campaigns * Audience research and targeting * Ad copy and creative coordination * Monitoring campaign performance * Lead tracking and organizing prospect information * Regular reporting and optimization based on results I’m available to start immediately and willing to learn your specific strategy, tools, and workflow. I’m focused on delivering genuine, relevant leads rather than just increasing lead volume. Thank you for considering my bid. I’d be happy to discuss your requirements.
₹11,500 INR in 7 days
0.0
0.0

READY TO SCALE Hi, We’re a performance-focused digital marketing team with hands-on experience in Meta Ads, lead generation, audience targeting, retargeting, WhatsApp campaigns, Pixel/Events Manager, and conversion optimization. Our approach is not just to generate leads, but to improve lead quality and maintain a sustainable CPL through continuous testing and optimization. What we can handle: Meta Lead Generation, WhatsApp & Conversion campaigns Audience research, Lookalikes & Retargeting Creative and ad-copy A/B testing Meta Pixel & Events Manager setup CPL, CTR, CPC, CPM and lead-quality analysis Campaign optimization and scaling Weekly performance reports with actionable insights We have worked across industries including real estate, education, healthcare, e-commerce, professional services and local businesses. For every campaign, we monitor performance closely and optimize based on data—creative, audience, placement, budget allocation, funnel performance, and lead quality. We’re available for long-term collaboration and can also participate in the paid strategy test. Availability: Flexible / Long-term Fee: Can be discussed based on monthly ad spend and scope. Looking forward to discussing how we can help RN Digital Click scale its lead generation campaigns.
₹11,500 INR in 7 days
0.0
0.0

As a seasoned digital marketer with a focus on performance, I'm well-equipped to excel in the Meta Ads Specialist role. Over 4 years, I've honed my skills in social media marketing, content creation, and data analysis, all of which align perfectly with your requirements. My proficiency in working with Facebook and Instagram ads, including a strong understanding of Meta Ads Manager, will allow me to independently plan, implement and optimize campaigns that are centered on lead generation and maximizing ROI. During my career journey, I've priorly worked on multiple lead generation campaigns for local and service-based businesses where I have successfully delivered tangible results. For example, in one campaign for an e-commerce store in the fashion industry, I generated 5K+ leads at a CPL rate of $1.23 to drive the highest lead count within predetermined budget constraints. Given your emphasis on data-driven approach and weekly performance reports, I assure you that you'll receive regular reports that paint a true picture of campaign effectiveness. The ability to identify key performance indicators (CPL, CTR, CPC, CPM) and provide actionable recommendations is one of my core strengths which will continuously improve the quality of your campaigns by maintaining desirable KPIs.
₹12,000 INR in 30 days
0.0
0.0

READY TO SCALE I’m an experienced Meta Ads specialist focused on lead generation for local and service-based businesses. I can independently handle campaign strategy, audience research, creative testing, WhatsApp and lead campaigns, optimization, retargeting, CPL improvement, and weekly performance reporting. My focus is not just generating leads, but improving lead quality and achieving sustainable CPL. I use campaign data to identify what is working, fix performance issues, and scale profitable campaigns. I’m available for long-term collaboration and can share relevant campaign results, screenshots, and performance data during the selection process.
₹10,000 INR in 30 days
0.0
0.0

READY TO SCALE Hi Nirmal, I have 6+ years of hands-on experience with Meta Ads focused on lead generation for service-based and local businesses. Here are three relevant results: Healthcare Client (US): Launched Google and Meta campaigns focused on appointment-intent audiences. Achieved a 40% increase in appointments, reduced CPL by 25%+, and brought cost per conversion down to $4-$6, scaling lead volume without increasing budget. Education Sector (India): Full-funnel Meta and Google strategy for specialised courses. Generated 100-150 qualified leads per month with a 29% lead-to-enrolment conversion rate. Mortgage & Real Estate (Canada): Ran Meta Ads alongside Google for a mortgage client with high CPLs and low lead volume. Restructured Meta campaigns with intent-based audience segmentation, creative refresh, and retargeting sequences. CPL dropped by 35% and lead volume grew 30% month-over-month To answer your screening questions: I reduce high CPL by auditing audience overlap, refreshing creatives, tightening targeting, and shifting budget toward best-performing ad sets. If performance drops suddenly, I check for audience fatigue, creative relevance score, Pixel event firing, policy flags, and budget pacing. I have managed WhatsApp lead campaigns and am comfortable with Meta Pixel, Events Manager, Lookalike and retargeting campaigns. Available to start immediately. Happy to discuss the monthly fee directly and take the paid test if shortlisted.
₹10,000 INR in 30 days
0.0
0.0

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