You are required to produce a summary of an environmental appraisal analysis for the company in the U.K. market.
Identify two new MALE target markets appropriate to the company, Boden in the U.K. market. This must include full justification of the target markets, customer profiling and positioning
Develop differentiated marketing mixes for each target market identified in part 2 (above). This must include marketing objectives and control sections for each mix. All recommendations must be fully justified
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