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A brief discussion of the ethics aspects of the preceding and what a marketer ought not to do to ensure that behavior remains ethical (or even the appearance of unethical behavior is absent).
The data analytics firm that worked with Donald Trump’s election team and the winning Brexit campaign harvested millions of Facebook profiles of US voters, in one of the tech giant’s biggest ever data breaches, and used them to build a powerful software program to predict and influence choices at the ballot box.
A review of how the same or similar concepts developed or applied by Cambridge Analytica in the 2016 US Presidential election could be applied – ethically – today by marketers using Facebook data. This will require a review of Facebook’s rules and how they have changed since the 2016 election and application of these rules to a hypothetical company
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