Marketing: Brand analysis for a magazine

Produce a brand analysis visual report. A brand analysis identifies customer and competitor activity to measure individual success. You will use your primary and secondary research to complete a series of brand models, leading to the generation of key recommendations which form a new market entry strategy. You need to use engaging visuals to complement and enhance the content of your report.

The brand analysis report must include:

• Methodology and research design rationale of both Primary and Secondary research.

• A justified identification of who the brand will target in your allocated new market and where the

brand should therefore position itself.

• A comprehensive new market entry strategy / market optimisation strategy and a marketing and promotion plan. You must consider all elements of the marketing mix within your


• Conclusions that highlight how the brand can maximise its potential in the new market.

a contents page, an introduction, a conclusion, clear chapter headings, page numbers, reference list, image reference list and bibliography.

• You should evidence the completion of all required models within an appendix.

The following brand models should be completed as part of your research:

• Marketing Mix


• TOWS Matrix

The following brand models should have been completed as part of assessments A7 & A8. They can be used to enhance and support your report, making adaptations where appropriate:

• PESTLE, consumer profiles, positioning map, brand pyramids

• You must ensure you carefully reference your original sources to avoid plagiarism

Assessment Requirements

• Your word count for this report is 2000 (+/- 10%)

Taidot: Markkinointi, Myynti, Marketing Strategy, Brand Marketing, Product Marketing

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