Help Me Define My Service Offering

I need someone to define the core messaging and pricing for a remote IT maintenance and support offering. This offering is focused on managed system backup, on-going system maintenance and direct phone access to a support engineer who knows who you are and has preconfigured access to your system. Our business model is to subcontract resources and manage the service delivery. Where we need help is: 1. Determine on-site and remote billing rates, minimum charge policies, and the monthly monitoring fees for Canadian and US markets (we are based in Toronto, ON Canada). 2. Craft the key messages for the program marketing materials. 3. Lead generation. Looking for 25 - 35 new clients, business of +5 employees, preferably running Windows base systems.