there are two parts to this project:
1- Integrative Report
2- Reflective Summary
In the Integrative Report, you will prepare a final report on Hugo boss perfume and market providing information on developing marketing strategies from your knowledge of the influences and key concepts of consumer behaviour from a marketer’s perspective
Integrative Report—Consumer Behaviour
As a marketer, it is important to consider a wide range of consumer behaviour implications prior to developing a marketing plan. You have covered materials that will help you as a marketer to define the market and identify threats and opportunities to a product brand and to recommend strategies to improve marketing programs. You will complete your analysis and research into the market and consumer behaviour of your chosen product by producing a report (roughly 10 pages or 3000 words in PDF format) reflecting key concepts that you have covered. Provide suggestions or recommendations on strategies that should be focused on in the development of any future marketing programs. You should write the report as if you are a marketing consultant advising the marketing and product managers of a client firm. Include the following in your report.
What trends in consumer behaviour can you identify within your chosen market? Discuss how consumers learn about the products from their environment and how they use this information to direct their behaviour.
How would you segment the product market? Develop a Rich Market Profile chart for your product.
Identify and discuss the primary key internal factors that would influence consumers of your product. Justify your choices and suggest appropriate strategies for your choices.
What tools will help you better understand consumers’ attitudes and behaviour?
Identify and discuss the primary key external factors that would influence consumers of your product. Justify your choices and suggest appropriate strategies for your choices.
What strategies would you develop and implement to enable customers to choose your product brand over others. What strategies would you develop to satisfy and retain customers?
What advertising strategy would you adopt for your product? Include strategies that you would develop to tap into the growth in environmental awareness and opportunities in creative disposal of your chosen product/service.
What kind of marketing activities would you adopt to coincide with each of the five stages of the consumer decision making process?
15 freelanceria on tarjonnut keskimäärin 90$ tähän työhön
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