CASE STUDY ON NU SKIN CHINA ....Nu Skin Enterprises, Inc. has come far in its nearly 30-year history. Founded in Provo, Utah, in the

United States, the company is based upon a multilevel marketing direct-selling model that employs

independent contractors to sell personal care products and dietary supplements. The firm has gone

on to become the seventh largest direct seller in the world, with 2013 revenue of over $4 billion. It

has paid out more than $10 billion in commissions and sales incentives. Nu Skin has been

recognized throughout the years for its innovative products and social responsibility initiatives, but

it has also faced some ethical and legal challenges

Taidot: Markkinointi, Markkinatutkimus, Oikeudellinen tutkimus, Laillinen, Verkkomainonta

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