I am in the process of re skining my website [url removed, login to view] and want to make it different to all other sites.
i want this site to hit you in the face with a message........... you dont need an estate agent........
this is the advice i have been given by an advertising agency.
'Nice' doesn't scare RightMove or PrimeLocation.
There is a phrase. I think it was from a t-shirt or maybe a rapper.
GO HARD OR GO HOME
If an estate agent doesn't get a shiver down his spine when he sees your site then you are not going to make any money.
Your brief for yourself and anyone you get involved should be...
WHAT WILL MAKE ALL THE BIG ESTATE AGENTS SH** THEIR PANTS?
In my opinion, if you are not interested in having this affect, you are just fiddling with pebbles instead of firing a catapult with a massive boulder the size of texas at the competition.
[url removed, login to view] the rapper did a campaign to get young people (in particular, black youths) to vote so that George Bush would not be re-elected.
The campaign name was not 'Voting is a positive thing to do'. It was called 'VOTE OR DIE'. Once you hear that name, what else do you need to know?
Your idea is good but it needs to stir up so emotion. In your competition AND your audience.
Any ad agency worth their salt would tell you the same. It's not me just being wannabe edgy.
I think you should get some opinions from some professional places.
See if a branding company wants to hear your idea and maybe team up with you.
Google branding companies in london. Find one that has successfully launched a company/site.
This is my advice.