Audience Development Manager Role:
Black Pearl Dance Theatre ( BPDT) Marketing and Audience Development Manager for Fall 2017 Black Nativity production will have primary responsibility for developing and implementing local marketing strategies, building awareness about the production and growing audiences for this specific production.
All accounts are considered new/new accounts - meaning BPDT does not have a relationship with the organization
The role will focus on building relationships with community based organizations: churches, senior, youth groups, schools, fraternities and sororities. The ADM should focus on penetrating accounts/organizations and meet with the decision makers or the economic buyer.