Topic: The effectiveness of celebrity endorsements in the beauty salon industry in Hong Kong and their customer’s ideology.
* how much of the time these beauty/slimming companies are known to 'con' women into buying yet women still continue to purchase. (customer ideology)
* how celebrities function - what factors would affect the effectiveness etc. (celebrity endorsement
* HONG KONG ENVIRONMENT
* NARROW DOWN TO WOMEN ONLY
* The literature review should start from a broad perspective, talking about theories, contemporary issues (looking at past news and issues in the industry etc.)
* It should also contain definitions ie:
o What a celebrity is in this dissertation for example.. a celebrity is someone famous… singer, actor, tv show host, socialites …etc.
o Definition for beauty/ slimming company-
Some history of celebrity endorsement
I would like the method to be both qualitative and quantitative.
the total will be 15,000 words
4 freelanceria on tarjonnut keskimäärin 425 $ tähän työhön
Hi, I would like to work on this project. I have more than 13 years experience in dissertation writing, thesis and report writing. I request you to take a closer look at my bid. Regards, Shim Vijay