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Market Researcher

We're looking for a Market Researcher who can monitor and forecast marketing and sales trends, for the industry, including but not limited to market share, winning price points, and key factors of success. The product is an over the counter medication that will be sold in the United States. We are looking for someone who can:

Tasks:

- Create marketing strategy and recommendations based off of conducted research

- Gather data about customers, competitors, and market conditions, such as the installed base of our products, customer satisfaction, and forecasted demand

- Conduct Analysis on purchased reports (such as IRI reports) and summarizing the data

- Conduct online research to find out various online (Amazon etc.) and traditional sales channels (drug stores etc.) information

- Maintain data in a central location, easily accessible, and provide training in how to use it

- Convert complex data and findings into understandable tables, graphs, and written reports

- Prepare reports and present results to our internal stakeholders for feedback

The report must cover the following:

• Feasibility & market analysis of the OTC medication of US market entry

• Find the trend of market size for the last 5 years based on three major categories: internal medicine (i.e. all inclusive of tablet, capsules, syrup, etc), external medicine (i.e. all inclusive of ointments, patches, sprays, creams, eye drops, etc), and others (i.e. everything that does not fall into internal or external medicine such as medical devices, heating pads, low frequency therapy equipment, etc)

• Forecast market size for next 10 years based on three major categories: internal medicine (i.e. all inclusive of tablet, capsules, syrup, etc), external medicine (i.e. all inclusive of ointments, patches, sprays, creams, eye drops, etc), and others (same as above)

• Market research field: OTC external anti-inflammatory analgesic

• Trend of market size for the last 5 years (tablets, creams, ointments, patches, sprays, others (medical equipment (low frequency, etc.), heat patches, etc. by type, product, brand)

Forecast market size for next 10 years (tablets, creams, ointments, patches, sprays, others (medical equipment (low frequency, etc.), heat patches, etc. by type, product, brand)

• Sales of competitors’ core products, share

• Obtain product image (drug, formulation, shape) as a result of market analysis,

• Pricing structure by sales channel (Percentage of dealer profit and percentage of client’s possible/expected profit)

• Pricing structure of collaborating with a different company, price system of an in-house sales

• Summarize expected price structure based on types of retailers, Amazon, other online venues

• Amazon: summarize the difference in profit margins between using Amazon’s service (i.e. FBA) and handling all activities on our own in detail (cost of operation)

• Summarize pros and cons of different sales channels (various retailers, online shops, etc) including possibility of companies in each sales channel agreeing to sell products

Online Marketing Research

• Customer review analysis for similar/competing products

• Major sites like Amazon, Wal-Mart, etc

• Also, minor/smaller/local e-commerce sites if possible

•Customer complaints management & customer service

• Amazon à Amazon to handle all customer complaints via email phone and also returns?

• Discuss the same stuff but assuming using 3PL or handle everything on their own (what’s needed to be set up, possible investment needed)

• Pros and cons of each options

• Cost structure for operations (own warehouse, staff, etc.) in California

• Recommendation of possible product

• Shapes, size, drug ingredients, effect, price, etc

• Recommendation of possible sales channel & US entry strategy weighing things like upfront investment/time/effort needed, profit margin, etc

• Executive summary

Will provides more details during the interview

Taidot: Markkinatutkimus, Tutkimus, Liiketoiminta-analyysi, Raportin kirjoittaminen, Esitykset

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Tietoa työnantajasta:
( 6 arvostelua ) Huntington Beach, United States

Projektin tunnus: #21738720

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