The project consisted in integrating the PR strategy to the Go To Market strategy for the startup Neatsy Ai. This company recently launched a promising new mobile app that helps online sneaker buyers to find recommendations based on data from feet scanning.
The main objective was to inform general audiences from the American, European and Russian market about the new app and its uses. The company expected as much publications as possible in order to help increase downloads.
Journalist Database: Made a list of 100 contacts of American/European digital media. Handed in October
Writing of Press Release: Neatsy AI, Solving Online Shoe Mismatch with Your Phone
Assist in proofreading and style edits
Assist in Neatsy PR stunt for Reddit
Graphic material coordination with design team for press materials
Pitch individually journalists interested in retail, e-commerce, technology, 3D scanning and footwear
Monitor publications and add new contacts to data base
Editorial Sections: Tech, Innovation, Entrepreneur, Startups, Mobile Apps, 3D Printing/Scanning