Käynnissä

international marketing

SWOT analysis: Conduct a detailed SWOT analysis for a Multinational FMCG product, target country is India.

Hofstede’s Five Dimensions: Take three countries (other than India) from three different continents and analyse each dimensions against each country. (These countries can be used for remaining activities as well, so choose appropriately).

Political and Legal Environment: Analyse political and legal environment of the

chosen countries. You may include political systems, political stability, ethics and political risk.

Entry Mode: Assume that you own an organic vegetables organisation. You would like to expand the business and taking the business to the three chosen countries. Take any three different entry modes (except Export) and discuss the pros and cons. 1000 words report required.

Product: Communication flows in international product innovation. 1000 words

report is required

Environmental Analysis

Length – 2000 Words

Format – Structured Essay

The product for this assignment is an English Language Software Program designed for children aged between 5-8 years. The product has been designed and manufactured in India and the target country is Japan. The product has yet to be given a brand name therefore you must create your own. Your chosen brand name for the Software Program and a clear description of the product offering and its capabilities (fictional) must be made clear to the reader in the introduction section of your essay.

The following subheadings should provide the structure for your essay. Allocate the 2000 (+/- 5%) words across these various sections in any way you deem fit:

1. Introduction;

2. Economic Environment;

3. Cultural Environment;

4. Political and Legal Environment; 5. Conclusion;

6. Reference list

Length – 3000 Words

Format – Structured Essay

This assignment follows on from the first assignment and is designed to be equally practical so that you will learn how to apply International Marketing theory in your workplace. In the assignment one, you undertook the groundwork for a sound marketing plan. In assignment two,

Again, you will need to supplement your research by drawing on a variety of other sources. Using a combination of your work from assignment one and your understanding of these chapters, provide a structured 3000 word essay based on the following subheadings. An approximate word count has been provided for each section but please feel free to vary this according to the needs of your market, as identified by your analysis:

1. Introduction (100 words);

2. Precise description of your chosen target market (300 words);

3. Positioning Strategy (300 words);

4. Product Strategy (600 words);

5. Price Strategy (400 words);

6. Place Strategy, including Method of Market Entry (600 words);

7. Promotion Strategy (500 words);

8. Conclusion (200 words).

9. References (APA references) (All sources must be given citation)

Taidot: Markkinatutkimus

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