We are looking to start with the research study on various product categories such as Coffee, Tea, Plant Based Beverages and Asian Beverages in China. Our focus for research interviews at the moment is Food Service Operators selling the above mentioned product categories in the local market, directly to the consumers.
The discussion guide is ready and we need to interview about 10 to 15 unique respondents working in the food service channels and the timeline for each interview is about 15 to 20 minutes. The deliverable for the project are as follows:
1. Completed datasheet/transcript (Responses to be captured from the interview)
2. Photos of Menu
3. Website of the store (if available)
In this project, it is important to focus on small scale and medium scale brands selling the respective product categories such as Coffee, Tea, Plant Based Beverages and Asian Beverages. The estimated budget per interview is RMB 300 (RMB 250 - Moderators fee + RMB 50 - Respondents compensation/incentive).
We would be open to discuss phase 1 of this project for clearing any queries that you may have and take the next steps forward. Thanks and looking forward.