Brief: We are looking for a logo for our fashion rental business, Uncloset. If we find a design partner that works for us we may expand the brief to include a broader range of design work such as branding, website design, packaging design etc.
How Our Business Works: We will be offering a subscription service that allows our customers to access designer clothing for work or every day. What sets us apart from other fashion rental companies is that while we will be offering some more formal clothing catered to events and weddings, the main purpose behind our company is to provide access to high-end brands on an every day basis. As we are based in Australia, the brands that we will stock include well known Aussie brands such as Bec & Bridge, Camilla & Marc, Zimmerman as well as some international brands such as Reformation.
Our Mission: Our mission is to to elevate women and empower them with confidence.
1. Do the kind thing for our customers and each other
2. Make it fun, as a team
3. Empower others with the confidence to be authentically themselves
4. Promote equality, inclusivity and transparency
5. Love the planet
Brand Personality: Like a best friend - encouraging, sincere, has your back, reliable, fun and energetic. Our brand makes people feel confident, happy, empowered and beautiful.
Some brands we love that you may want to use as inspiration include:
• Rose inc
• Faithfull the brand
• Go-to skincare
Typography: We have selected our typography. Body text will be Apercu ([login to view URL]) and heading text will be Archive ([login to view URL]). Both fonts are by Colophon.
Please let us know if you have any queries! Looking forward to seeing your designs.