Similar brand to Gymshark but instead of having the king of the water, we want to go with the king of the land..The Lion as our animal. We want to have it be a simple, clean, line art style logo similar to gym shark but meaner and more powerful. Have it be a unisex log.
Our goal is to make the Gym Shark logo look small and weak in comparison to ours. This is a great challange and an awesome opportunity to make an impact on something that will have tons of marketing money put into.
I attached two examples to compare to.