We're setting up a consultancy called Searchlight. The idea is that in a complex and confusing marketing / media environment we light the way for our clients, create clarity and help them come up with effective marketing strategies as well as good plans for executing on them.
Typically, searchlights are depicted as a beam of light in complete darkness - like the Batman searchlight on top of the MCU which Commissioner Gordon uses to signal Batman when he needs to meet him. However, we don't want a visual identity that is so heavy and dark since it will make all our documents, powerpoint templates etc. very boring and dark as well.
Also, our company services are all to do with marketing, media and ad-tech so a visual identify that cues modern, light, user-friendly and technology enabled is key to us.
We need to design a company logo as well as key documents / situations in which it will be used - business cards, office signage, power-point templates and word document templates. We also need to select a family of fonts that will go with this logo and form a consistent visual identity. Suggestions on a specific color palette and shades to form a complete visual identity are part of the task.
Given that we're a China based company, a bonus would be for our logo / typeface to incorporate our Chinese name as well. Details in the paragraph below BUT:
1. This is not compulsory, its a nice to have if you can read Chinese
2. We only need the first two characters of the name as explained below
The company name is Searchlight Management Consulting (Shanghai) Company Limited, our website is [login to view URL] and our Chinese name is 朗煜管理咨询（上海）有限公司 of which the first two characters 朗煜 correspond to the English name Searchlight. They're not an exact translation - 朗 meaning light / bright while 煜 means illuminate or shine.
We will also be building and maintaining our own website and while this is not within the scope of the design task we would appreciate any style notes that help in the development of this as well.
23 freelanceria on tarjonnut keskimäärin 416$ tähän työhön
Hello there, if you are looking for high quality results for your project, we are ready to cooperate. Feel free to contact us in private for more details. Thanks & Kind Regards [login to view URL]