Outbound Sales Expert for Industrial Automation

SDR / Outbound Sales Specialist Needed to Build Pipeline for Conveyors and Standard Robotic Palletizing Systems Project Description WR Integrated is looking for an experienced SDR or outbound sales freelancer to help build a consistent sales pipeline for industrial conveyors and standard robotic palletizing systems. We design and sell material handling and automation solutions for manufacturers, processors, and industrial facilities. Our immediate focus is creating two outbound sales engines: one for conveyor opportunities and one for standard robotic palletizing cells. Conveyors are our recurring cash-flow product, while palletizing cells create larger capital-project opportunities. Our internal sales target is 24 conveyor projects per year and 6 palletizer projects per year, representing approximately $3M in annual sales opportunity. We need someone who can help us prospect, build lists, run outbound email and LinkedIn campaigns, follow up consistently, qualify interested prospects, and book sales calls with companies that have real equipment needs. What We Sell Conveyors Typical opportunities include repairs, replacements, upgrades, sanitary conveyor design, plant layout changes, and downtime-driven equipment needs. Average project size is roughly $50k. Standard Robotic Palletizing Cells These are end-of-line automation systems focused on labor reduction, throughput, safety, consistency, and ROI for repetitive palletizing applications. Average project size is roughly $300k. Target Customers We want to prioritize companies with clear production pressure, obvious equipment usage, and enough operational pain to justify action. Ideal markets include: Food and beverage processors Frozen food, dairy, ingredients, and pet food manufacturers Bagged or boxed product manufacturers Seed, feed, chemical, and building material companies High-volume production environments with repetitive end-of-line labor Plants with operations, maintenance, engineering, or plant-management decision makers Packaging vendors, controls firms, integrators, contractors, and referral partners The best prospects have a real equipment need, operational pain, a reachable decision process, and some signal of budget or timeline. Responsibilities The SDR will be responsible for: Building targeted prospect lists by industry, geography, company size, and equipment fit Identifying decision makers and influencers, including plant managers, maintenance managers, operations leaders, engineering managers, and owners Creating and running outbound campaigns for conveyors and palletizing systems Sending personalized cold emails and LinkedIn messages Following up with interested prospects Qualifying opportunities based on need, timing, application, budget, decision process, and next step Booking qualified sales calls Maintaining a clean CRM or tracking sheet Reporting weekly activity, replies, calls booked, qualified opportunities, and next steps Helping test and improve messaging based on response data Campaign Structure We want to keep the two campaigns separate. Conveyor campaign: focused on repairs, replacements, upgrades, quote-ready opportunities, downtime, and layout changes. Internal campaign math targets 800 emails/month, 40 positive replies, 28 sales calls, 14 qualified quotes, and 2 purchase orders per month. Palletizer campaign: focused on ROI, labor reduction, throughput, safety, and repetitive end-of-line automation. Internal campaign math targets 700 emails/month, 28 positive replies, 18 sales calls, 8 qualified opportunities, 4 budgetary proposals, and 1 purchase order every two months. Success Metrics We will measure success by qualified conversations, not just activity volume. The weekly scoreboard should include: Conveyor emails sent Palletizer emails sent Positive replies Sales calls booked Qualified conveyor quote opportunities Qualified palletizer opportunities Budgetary proposal opportunities Serious projects identified Next steps scheduled Our target rhythm is roughly 200 conveyor emails per week, 175 palletizer emails per week, 11–12 total sales calls per week, 3–4 conveyor quote opportunities per week, and 1 palletizer proposal opportunity per week. Ideal Candidate The ideal freelancer has experience with B2B industrial, manufacturing, automation, equipment, material handling, robotics, packaging, or capital equipment sales. You should be comfortable with: Cold email prospecting LinkedIn prospecting Lead list building CRM tracking Technical or industrial sales conversations Qualifying operational pain Booking meetings with plant-level decision makers Writing clear, concise outreach messages Following a disciplined weekly process Experience selling into manufacturing plants is strongly preferred. Deliverables For the initial 30–90 day engagement, we would like the freelancer to deliver: A cleaned and segmented target prospect list Messaging for conveyor outreach Messaging for palletizer outreach Weekly outbound campaigns Weekly reporting on activity and results Qualified sales meetings booked Clear notes on each interested prospect Recommendations for improving targeting and messaging Engagement Type This can start as a part-time freelance project with the potential to grow if results are strong. We are open to hourly, fixed monthly retainer, or a hybrid structure with performance incentives for qualified meetings or opportunities. To Apply Please share: Your experience with outbound B2B sales or SDR work Any experience selling into manufacturing, industrial, automation, robotics, packaging, or material handling markets Your preferred prospecting tools and workflow Examples of campaigns you have run How you would approach the first 30 days of this project We are looking for someone who can help us build a repeatable pipeline, not just send emails. The goal is to create qualified conversations that turn into quotes, proposals, serious projects, and purchase orders.

Project ID: 40443818