Target Market Business Analysis
Website analysis. Analysis of meta sets/keywords, visible text and code.
Competitive analysis. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy.
Initial keyword nomination. Development of a prioritized list of targeted search terms related to customer base and market segment.
Keyword Research and Development
Keyword analysis. From nomination, further identify a targeted list of keywords and phrases.
Baseline ranking assessment.
Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement.
Content Optimization and Submission
Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
Create meta tags. Meta description tags can influence click-throughs but aren't directly used for rankings. (Google doesn't use the keywords tag anymore.)
Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list.
Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
Submit website to directories.
Continuous Testing and Measuring Reports
Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance.
Maintenance. Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect.