I need some help with general and internet marketing.I am looking for experienced help with ongoing business marketing, internet marketing and SMO. (not just SEO or website marketing)
Please read this entire post before you respond or bid.
I posted this project a couple of weeks ago and almost all the responses that i received were the standard website and seo offers which is exactly what i don't want.
If you are seriously interested in finding out what i need and not just putting me into your seo pipeline, then please read on. Otherwise, this is not a good fit for you.
I have a small (10 room) Caribbean hotel. With such a small property and limited season, my marketing budget is also quite limited.
This hotel is on a small island of just 5000 people. Almost all our guests come from the US or Europe. They almost all book through the travel giants and then just check our own site for additional information.
Although I have a website, it is impossible to compete for page rank with the giants such as Expedia, [login to view URL] and Trip Advisor. Trying to do so it's a waste of time and money.
Also, trying to reach out to such a vast audience as the entire USA and Europe is not practical. There is no point in working to promote the website locally as by the time that guests arrive on island, they have already arranged accommodation.
I need a viable and affordable plan for year round marketing development and implementation. Please note that i said...... Year round marketing plan.... not just website and seo services.
Truthfully, I know more about what I am trying to achieve and what I don't want than what I need and how to best get there. below are some of my general ideas to give guidance to what I am looking for.
I am trying to develop an overall marketing plan. Some of this may be to raise the internet profile and search ranking of my hotel and it's website but that cannot be the primary focus. Right now, bookings are down year over year and I do not have an effective marketing plan in place.
90% of bookings that I do get right now come through sites like Expedia and Booking.com.
I don't want a one off SEO review and website tweaks and then nothing. I have tried that and found it to be a waste of time and money.
I have also found that most marketers chase new money. They are all over the project in the beginning then slack off but keep billing monthly once they have the account.
I have also found that I end up doing a lot of the work.... and still paying the bill. Whereas I expect to be involved, I am not a marketer and need someone who has actual good ideas of their own, not someone who wait for me to come up with ideas and then implements them.
I think that what I am looking for is someone who will help me develop a multifaceted marketing plan including google AdWords, Facebook etc. This person should be dynamic and have the energy to treat every month like I am a new client. They should have good or great ideas to promote my hotel..... not just it's website.
That is worth repeating....They should have good or great ideas to promote my hotel..... not just it's website.
I am looking for metrics that will gauge actual tangible results. much of this internet marketing seems like throwing money into the wind and hoping.
If you have a proven track record, great ideas, and are are able to work in the long term to build a solid marketing program then please contact me.
If you are seeking just to do SEO, please don't. my just mail box is already full of that stuff everyday. If you are full of good ideas on how to market a small hotel in the middle of nowhere then please get back to me.