This will be a keyword research deliverable. Initial work will be done in English by our team.
The task is to audit lists of keywords that have been ‘machine’ translated and filtered
Compare these keyword ‘choices’ against an editorial brief (priority phrases and negatives)
Work on refinements to an over-arching keyword taxonomy for the given market
Check the phrases are brand appropriate, grammatical and on-topic (as per the research)
Review the volumes of search for terms, to create a prioritisation for content creation
Ability to use SEO tools to full competitor benchmarking against the chosen keywords. Experience in the following tools is beneficial (although not all will be required for this task):
Help to identify linguistic nuances, insights and opportunities within the keyword data
We are expecting the task to be done in no more than two full days.