Hi Lalit K., I noticed your profile and would like to ask you a clarifying question about your experience..
I have 3 software affiliate products (from [url removed, login to view]) that I'd like to retarget.
Do you have experience making the creative for the ads and running and optimizing them? I have email lists (10k+) and a retargeting pixel from FB and G with a couple of thousand folks in it.
I expect graphical banners with FB would work better than adwords, but I'm open to trying both. Budget should be small at first until I get an ROI on ad spend.