Peruttu

PPC Account Manager for a Digital Marketing Agency

Responsibilities/Duties generally include but are not limited to:

Manage, review, and perform daily account responsibilities associated with search engines and social media platforms.

Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.

Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Keep pace with search engine and PPC industry trends and developments.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.

Monitor and evaluate search results and search performance across the major search channels.

Communication to team and management on project development, timelines, and results.

Provide oversight and work closely with the other team members to meet client goals.

Qualifications:

Experience in data analysis and reporting

Knowledge of SEO and digital marketing concepts

Familiarity with multiple platforms (e.g. Google Ads, Facebook, LinkedIn) is preferred

Working knowledge of analytics tools (Google Analytics, WebTrends etc.)

Understanding of HTML and XML is a plus

Proficient in MS Office (particularly Excel)

Excellent communication skills

Analytical thinking

Knowledge of Google Ads, Display Ads and YouTube Ads

Understanding of the different Bid strategies and which to use.

Knowledge of conversion tracking using Google Analytics, Google Tag Manager (GTM), Call Tracking - Callrail.

Ability to increase Google Ads Optimization Score.

Taidot: Verkkomainonta, Google Adwords, Hakukoneoptimointi, Hakukonemarkkinointi, Linkkien luominen

Tietoa asiakkaasta:
( 0 arvostelua ) Makati City, Philippines

Projektin tunnus: #33716098

6 freelanceria on tarjonnut keskimäärin $4/tunti tähän työhön

(2031 arvostelua)
9.6
(167 arvostelua)
7.2
(337 arvostelua)
6.8
(182 arvostelua)
5.9
divumanocha

Hello Greetings! I can start work immediately after discussing the project in details. I have carefully checked your requirements and could easily work with you, I would like to let you know that I have 5+ expert and Lisää

$8 USD / tunti
(1 arvostelu)
2.8
rafeyshaikh29

Greetings! I understood your project description completely. I have experienced SEO specialists and have worked on several website ranking projects as well. I also serve my skills as a blogger and article writer. I wi Lisää

$5 USD / tunti
(0 arvostelua)
0.0