Responsibilities/Duties generally include but are not limited to:
Manage, review, and perform daily account responsibilities associated with search engines and social media platforms.
Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Provide oversight and work closely with the other team members to meet client goals.
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. Google Ads, Facebook, LinkedIn) is preferred
Working knowledge of analytics tools (Google Analytics, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Knowledge of Google Ads, Display Ads and YouTube Ads
Understanding of the different Bid strategies and which to use.
Knowledge of conversion tracking using Google Analytics, Google Tag Manager (GTM), Call Tracking - Callrail.
Ability to increase Google Ads Optimization Score.