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I am looking for a Senior Performance Marketing and Advertising Expert to lead a multi-channel traffic acquisition strategy for [login to view URL] The goal is clear: dominate search results (Google & AI overviews) and targeted communities (Reddit) by targeting high-intent competitor keywords and privacy-focused user queries with precision and scale. About Getatext: Getatext provides Real U.S. SIM-based (Non-VoIP) numbers for online SMS and OTP verification. Unlike virtual or VoIP numbers, ours are backed by physical SIM cards, ensuring high acceptance rates on strict platforms like WhatsApp, Google, Facebook, and Telegram. A full set of brand guidelines and a competitor analysis document will be provided only to the right candidate, after the candidate proves they understand the business model in order to do an outstanding Job The Mission: You will architect and execute campaigns that drive massive, qualified traffic based on the strategy outlined in the attached playbook, including 40+ high-intent keywords and direct competitor targets. Scope of Work: 1. Google Ads (Search & Display): - Competitor Conquesting: Build campaigns targeting the brands listed in the brief (e.g., Daisysms, Smspool, Textverified) and their associated keyword variants. - High-Intent Keywords: Execute campaigns around keyword groups such as "non-VoIP US phone numbers," "receive sms online USA," and "Online sms verification number." - AI Search Optimization: Structure campaigns and ad copy to capture visibility in AI-generated search overviews and featured snippets. 2. Reddit Ads (Community Targeting): - Target relevant subreddits focused on privacy, cybersecurity, DevOps, and growth hacking (per the "approved niches" in the document). - Create native, value-driven ad content that addresses real user pain points (e.g., "Tired of VoIP numbers getting rejected? Use a real SIM-backed US number instead."). - Navigate Reddit culture effectively to promote the privacy-first angle without appearing spammy. 3. Campaign Strategy & Creative Input: - Leverage the "Competitor Benchmark" and "Content Angles" sections of the document to draft high-converting ad copy and suggest landing page improvements. - Propose a data-driven budget split between Google and Reddit to maximize ROI and traffic volume. Who You Are (Requirements): - Niche Experience Required: You have managed campaigns in the SMS verification, privacy tools, or cybersecurity space. You understand the difference between VoIP and Non-VoIP—and why it matters to the end user. - Proven Results: Important: Only apply if you can demonstrate a completed project where you drove significant traffic or conversions within a 3-month timeframe. Please include a brief case study, analytics screenshot, or relevant examples with your proposal. - Strategically Aligned: You must respect the "Brand Safety" and "Positioning" rules outlined in the document (e.g., never frame Getatext as offering "fake numbers"). What You'll Receive: - A comprehensive "Getatext Context" document (attached) covering the business model, key differentiators, target audience, competitor list, and exact keyword groups. - Full creative freedom to propose the best strategy within our brand guardrails. - Direct access to the founder for quick decision-making and feedback. Application Instructions: To confirm you've reviewed the requirements, please begin your proposal with the word "SIM-Backed." Then, briefly answer the following: 1. In your opinion, which of the 40 listed keywords has the highest commercial intent for Google Ads? 2. Suggest one specific subreddit you would target and describe the ad angle you would use. Budget: Competitive and flexible for the right expert. Please include your proposed management fee and a rough estimate of the monthly ad spend required to achieve "massive traffic." Let's position Getatext as the go-to solution for real SIM-based verification.
Project ID: 40262599
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