Ongoing management of multiple SEO and Adwords campaigns

We are an Australian web designer looking for an experienced team who can manage our various SEO and Adwords campaigns that we currently have contracted with our clients.

We require a team who can manage the initial setup of Adwords Campaigns and SEO Configurations, then to manage on a monthly basis.

*** Here is a list of tasks that we offer our customers for SEO that you will be required to perform.

Title Tag and Keywords

Optimise the title tag of each page and post to appeal to the most relevant keywords.

Title Modifiers

Adding modifiers like “2016”, “best”, “guide” and “review”

Wrap Titles in H1 Tags

Ensure theme is correctly applying the H1 to content.

Wrap Subheadings in H2 Tags

Ensure each page includes a target keyword wrapped in an H2 tag.

Keyword Sprinkling

Ensure target keywords appear in the first 100 words of the article.

Responsive Design

Correct any responsive design errors that occur due to updates or new content, to ensure accessibility from mobile devices.

Outbound Links

Ensure 2-3 internal links are available in every post.

Page Speed Optimisation

Take any action at a page level to improve page loading times.

Image Optimisation

Optimise the file names and ALT text of images throughout your site, as well as ensure images are compressed and properly sized.

Social Sharing Buttons

Implement and configure social sharing buttons if not already on the page.

SEO-Friendly URLs

Optimise your URLs to provide keyword relevancy.

*** Adwords Management Requirements

We will do the initial setup, including creation of Adwords account, connection to Search Console, implementing tags and code on customers site, and creation of conversion goals.

Campaigns are generally for sites where an online sale is made and tracked through Google e-Commerce and Analytics. The primary metric for measuring your performance will be cost per conversion. In some cases, we will consider a phone call inquiry as a low weight conversion, however activities such as filling in forms will not be counted.

- Create Adwords Campaigns

- Create and manage keywords

- Create and manage Ad groups

- Create and manage ad extensions

- Management of negative keywords

- Ensure continual improvement of ad quality score

- Ensure continual improvement of click through rate (CTR)

- Ensure continual improvement of cost per conversion (CPC)

- Manage A/B Testing of Ads

- Blacklist negative keywords (search terms that aren’t relevant) 

- Improve landing pages 

- Test the implications of proposed changes 

Provide weekly reporting on:

- What was done 

- What was achieved 

- Results vs Goals 


We are looking for approx 10 hours per month on SEO and 10 hours per month on Adwords, per site.

Where SEO hours are used over the course of a month, we expect Adwords hours to be used in bursts at the start of each month, allowing time for the campaign to run to gather results.

We will initially work with you on one site, and after demonstrating your ability, allocate more customers to you.

Taidot: Google Adwords, verkkomainonta, Linkkien luominen, Hakukonemarkkinointi, hakukoneoptimointi

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Tietoa työnantajasta:
( 48 arvostelua ) Skye, Australia

Projektin tunnus: #16002172

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