I am the owner of a plant and machinery sales company. We sell products from the industry’s leading manufacturers including Caterpillar, Hitachi, JCB, Komatsu.
We have just completed a website redesign and are now starting to look into what marketing avenues are best for us.
We are accessing some client areas really well but we know that we want to expand our client base in Canada specifically. I have looked at different marketing options and I know that I do not want to pursue PPC or SEO right now. I am more interested in social media and direct marketing methods, such as email marketing. Because of the industry we sell to, it is quite niche and this is proven to be the most effective strategy for similar sites.
Our marketing budget is pretty healthy; I am happy to commit up to 5k a month. Would you be able to offer me some idea of what we would be looking to achieve in social and direct marketing with that size budget and if this is something you are able to assist with?
I appreciate your quick response.