Deliverable are based on a 2 week email marketing campaign to create one campaign and manage it :
--You will write a 3 sequence email with A/B testing version of each
--You will segment a database
-- You will create an email marketing campaign and manage it for the two weeks.
1. Design and code email templates that fit with autopilot integration in HubSpot or Mail chimp
2. Created Manage automated email campaigns, including setup, testing, deployment (due to privacy concerns, we handle the reporting but will share with you).
3. Create and execute customized promotional email campaigns tailored to various audiences >> You must segment the primary list
4. Work cross functionally to design new emails and improve messaging, user acquisition, and retention
6. Conduct A/B tests on the copy, layout, offers, and targeting of email promotions
7. Document and maintain a library of email best practices
8. Report on email performance vs. forecast/external benchmarks
9. Conduct ad-hoc analysis as needed
10. Research email optimization, trends, and advances and consistently work toward optimizing the email marketing program Skills:
Experience in HTML responsive design to ensure consistent rendering across email clients in all format (MOBILE FIRST!, web, tablet, etc).
Solid understanding of email marketing best practices for copy, design, and communication tactics
Ability to prioritize and manage multiple projects simultaneously