We are looking for someone to set up our GA Tracking. We wish to get detailed information on following KPI which can mainly (except Heat Map) be arranged with Googles Standard Features. We wish to have a siginficant overview in a Dashboard and/or option to export a prepared Reporting for top-level management.
It needs to be structured in an logically reasonable, simple easy-to-understand way that allows quick insights and recognition of potential for improvement for someone without much knowledge of Google Analytics.
Av. PI´s per Session/Visit
Av. Visit Duration
Exit Pages Top10
Sources Development Graph to track SEO-Results
We also wish to know something about user journeys, the usability of our website and soft-conversions:
Clicks on Home Teasers
Usage of Subnavigations (do users realize we have those? do they use it? or do they all scroll?)
Downloads of brochures (downloaded from where - top page or bottom page)
Clicks on Contact & Clicks on displayed Telephone no´s & Email
Clicks on Contact in Main Menue
Click on Contact on subpages
Access to contact form vs. sending of contact form
Clicks on "ask for upcoming travel dates"
Top 10 Destination Pages (excluding Newsletter-traffic)
Usage of callback function
usage of "back to top of page icon"