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Digital Marketing Specialist (SEO)

Job Description

Digital Marketing Specialist (SEO)

ENGAGEMENT TYPE: Part-time ( 20hrs per week) , Remote( from Philippines)

JOB OVERVIEW

We are a young Australian company, looking for a passionate candidate in digital and content marketing. You will be responsible to manage all our website content (currently on WordPress) for marketing campaigns across all online and offline channels, including content marketing, SEM, SEO, display, Facebook, LinkedIn, and etc.

PRIMARY RESPONSIBILITIES

Assess and improve our website for digital marketing purposes

Prepare online marketing content as brochures, presentations, datasheets etc.

Add relevant content created to our website (Brochure, datasheets) in a well-organized manner

Recommends methods to improve data and documentation management

Act as subject matter expert to implement proper SEO and digital marketing for our company

Recommend and implement changes to our website architecture, content, linking and other factors to improve SEO positions for target keywords.

Improve our website for organic search engine marketing

Manage social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.) to target each market segment we serve. Regularly check comments and posts on existing social channels to identify any potential customer service issues.

Perform keyword research, title tag and meta description development and provide on-page optimization recommendations on an ongoing basis.

Plan and execute all web, SEO/SEM, email, social media, display and retargeting advertising campaigns

Identify and implement SEO optimization recommendations

Manage email marketing efforts including creative direction, copywriting, promotion and segmentation to increase open and response rates

MINIMUM QUALIFICATIONS

Candidate must possess at least a Bachelor's/College Degree, Ideally in Marketing, Communications or a Web Design/IT field.

Hands-on experience in the development of a website in terms of content creation and the technical aspect of SEO.

*

Must have relevant experience in SEO & PPC

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition.

In-depth experience with website analytics tools (e.g, Google Analytics, Google Webmaster Tools, Google Tag Manager).

Experience with PPC management tools (e.g., Google Adwords & Bing)

Up-to-date with the latest trends and best practices in SEO and SEM.

Good analytical and communication skills

Applied knowledge of keyword analysis for services/industries

Solid writing skills (on-line marketing copy skills)

Great analytical/problem solving skills and attention to details skills (quality)

Training experience

Key Competencies:

Autonomous

Be able to work from remote

Self-discipline/strong work ethic

Consistency

The ability to be a self-starter lead and influence the team

Great attitude

Desire to learn and grow

Well organized

Patient

Creative

Great communication skills

Job Types: Part-time, Temporary, Contract

We also require content preparations as adding web pages, arranging datasheets brochures and etc

Taidot: verkkomainonta, liidit, markkinointi, myyntityö, hakukoneoptimointi

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Tietoa työnantajasta:
( 0 arvostelua ) WEST RYDE, Australia

Projektin tunnus: #17746592

Myönnetty käyttäjälle:

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